LUBB Live

One visual language for one thing.

Lubb is not just a logo — it is a manuscript: warm paper, forest green, brass gold, Fraunces display type with an italic voice, and Reem Kufi Arabic as a stamp. This is all you need to know you are with Lubb.

The logo

The hexagon and the core — the essential thing at the centre.

Lubb mark on light LUBB On light
Lubb mark The Lubb mark

Colors

Warm paper, quiet forest, and brass.

Forest#1F4636
Forest Mid#2B5C47
Brass#CAA544 · decoration only
Brass Dark#A9821F · borders, hovers
Brass Ink#8A6318 · all brass-as-text
Parch#F6F1E3
Parch Alt#EFE7D4
Ink#2B2620
Soft Ink#5A5246

Typography

Display with a voice — Fraunces headlines with one italic clause, Reem Kufi Arabic as a stamp, Plex for body and data.

To the core of the thingFraunces Display 600
cuts to the heartFraunces Italic — one clause only
لُب · ١ ٢ ٣Reem Kufi Arabic — never spaced
To the core of the thingBold 700
To the core of the thingSemiBold 600
To the core of the thingMedium 500
To the core of the thing — cut through, build what matters, nothing extra.Regular 400
Mobile first, generous line height, content that breathes. No noise, no glass, no glow.Light 300
LUBB · #1F4636 · 01IBM Plex Mono

The motif

Islamic geometry — used sparingly, never as noise.

The cut through the core
The eight-pointed star
The geometric grid

Design principles

How Lubb thinks visually.

01
Paper and brass, not glass and neon

Warmth and calm above all. Parchment background, forest green, brass accents.

02
Mobile first

Touch targets ≥ 40px, max width 760px, content that breathes.

03
Motif in measure

Islamic geometry as a divider and a touch, never a busy repeating wallpaper.

04
Display with a voice

Fraunces headlines, one italic clause each; Reem Kufi Arabic as a stamp; Plex for body and data.

05
Honest even visually

No "coming soon," no fake elements. What shows works.

Where it lives

The same language everywhere.

public
lubb.co.ukThe full hub — every tool in the same colors and type.
mail
Quotes and client emailsThe Quote Builder template follows the same identity.
dashboard
Work boards and dataEven tables and numbers live in the same world.